One of the biggest challenges for small business owners is to keep the fire going, no matter what is going on. But sometimes things happen that lower the flame or even snuff it out completely. When the buck stops with you, it can be hard to keep your head in the right place and keep… Continue reading Business Motivation: Making things happen
Category: Business
Overcoming Procrastination: Effective strategies to stop procrastinating and get things done
Overcoming procrastination is a goal for many professionals who come to business coaching. Not surprising, since business owners and the self-employed are more likely to find themselves wasting time without the structure or discipline of a job, supervisor or peers to keep them on track. As a result, those who often have more on their… Continue reading Overcoming Procrastination: Effective strategies to stop procrastinating and get things done
US Chamber of Commerce: Helping Or Hurting Us?
The US Chamber of Commerce is in the news again this week, this time for backing controversial conservative democrat Blanche Lincoln, who according to an article in the NY Times this week “is facing a tough primary challenge from the left, in the person of Lt. Governor Bill Halter.” The Chamber has been quite unpopular… Continue reading US Chamber of Commerce: Helping Or Hurting Us?
Marketing Blunder: Is This Any Way To Market Your Business?
I often talk about the importance of keeping your message about “them” (your ideal clients), and not focus on “you”. Prospective clients are much more interested in themselves and their problems than they are in reading about how great you are. But some people take this a little too far… The other day I received… Continue reading Marketing Blunder: Is This Any Way To Market Your Business?
Small Business Challenges – Keeping It Real
All entrepreneurs, even wildly successful ones know that it’s not all rosy, in fact it’s often far from that. That’s why it was so refreshing to come across a new contender in the “You’re the boss” blog family at the NY Times. It’s written by furniture company owner Paul Downs, who is recounting the small… Continue reading Small Business Challenges – Keeping It Real
Employee Retention: Why Resolving Staff Issues Is So Important
An employee retention disaster at a local coffee bar reminded me of how critical resolving staff issues is to the life of a business. It all started (publicly) when regular customers found that Gorilla Coffee on 5th Ave. in Park Slope was closed because all ten of their employees quit, enmasse. Instead of being able… Continue reading Employee Retention: Why Resolving Staff Issues Is So Important
Small Business And Health Care Reform – Questions?
The small business community is abuzz with questions, concerns and mis-information about health insurance reform. In the small business “Agenda” blog, part of the “You’re the boss” blog section of the NY Times, Robb Mandelbaum has done a nice job of covering the health insurance reform issue from the small business perspective. To combat all… Continue reading Small Business And Health Care Reform – Questions?
Health-care Reform and Small Business Greed
The fight for health-care reform has been going on for sometime now. The critical vote takes place over this weekend, and this is my last minute appeal to the small business owners of this country to think with your minds and your hearts, rather than worry about your pocketbooks. I know that this bill isn’t… Continue reading Health-care Reform and Small Business Greed
Attract Clients With Perceived Value Pricing
The other day I blogged about increasing fees through perceived value pricing. Today I want to take this strategy one step further, by showing you how it can be used to attract clients as well. Let me introduce you to Dennis: Dennis is an attorney in private practice. For the first 7 years he billed… Continue reading Attract Clients With Perceived Value Pricing
Compelling Case Study Brings Business Benefits to Life
There’s no doubt about it, a well written case study can bring the benefits of a service, product or idea to life. As a huge believer in the case study as a marketing strategy, I’m always on the lookout for a great case study, and I found one this morning in today’s NY Times that… Continue reading Compelling Case Study Brings Business Benefits to Life