A recent post on the Selling To Big Companies blog reminded me of how important setting clear boundaries is in business, a topic I work with clients on all the time. An architect had problems with a client. No matter how many hours she put into the project, the client always wanted more. More revisions,… Continue reading More on learning to say no and the importance of setting clear boundaries
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Presentations: Preparation or Improvisation?
It’s funny how things happen. Tonight, I’m doing a presentation, and this morning via the Selling to Big Companies blog, I came across a post by Michael Hyatt, Pres. and CEO of Thomas Nelson Publishers all about preparing for a presentation, in it, he outlines the "Seven Levels of Preparation": "Hi my name is Mike,… Continue reading Presentations: Preparation or Improvisation?
The No Impact Man, Viral Marketing At It’s Best
As a marketing professional and "green" concerned citizen, I’m intrigued with both the environmental aspects and the marketing buzz that’s been created by the "no impact man". From the NY Times to Seth Godin everyone is talking about Colin Beavan and his family who have imbarked on a year long experiment to see what little… Continue reading The No Impact Man, Viral Marketing At It’s Best
Google Blogsearch Ranking Factors
As a new blogger, I’ve been doing a lot of research about the value of blogging and blog seo. Rich Brooks of flyte (the wonderful company that built my new website and blog) told me that the quality of leads that are coming in thru blogs can be even better than the leads coming in… Continue reading Google Blogsearch Ranking Factors
Seth Godin’s realistic entrepreneur’s guide to venture capital
So many entrepreneurs come up short because they have unrealistic expectations about their ability to attract VC investor capital. Sure, you may have a good business idea, but is that idea good enough to convince VC’s that you’re a good investment? Seth Godin took a hard look at this one, here’s his "Realistic entrepreneur’s guide… Continue reading Seth Godin’s realistic entrepreneur’s guide to venture capital
Focused Work Periods
One of the biggest complaints I hear in my work with business owners and professionals, is not having enough time to get things done. There’s so much going on in the day to day workings of most companies, that there’s rarely time to stop and focus on one thing…or is there? There is, you just… Continue reading Focused Work Periods
Learning To Say No
In business as in life, there are lessons to be learned, sometimes the hard way. One of these lessons is learning to say no. And often, business professionals get themselves in trouble by not being able to do it. By not knowing when to say no, we leave ourselves open for lots of problems, here’s… Continue reading Learning To Say No
What Will Mortgage Companies Think of Next?
I’ve got a bone to pick with the mortgage industry. Not all companies engage in these type of practices, but enough do to leave a bad taste in my mouth. The reason is that I’m getting sick of hearing some of the less than reputable ways that they are earning their money. We’ve seen interest… Continue reading What Will Mortgage Companies Think of Next?
Compelling Case Studies
Case studies can be a great way to introduce your services to potential clients, but many are flat and sometimes boring, because they don’t get to the important parts of the story – the insights that solved your clients problems. I want to thank Radjan Sodhi for his recent post about the Marketing Profs article:… Continue reading Compelling Case Studies
The Psychology of Pricing: It’s More Than Just Real Estate
Teri Karush Rogers wrote an interesting article in last months’ NY Times entitled “The Psychology of Pricing” in which she writes about the “message that figures carry to buyers”, “break points” and how and when to introduce “price cuts”. These strategies don’t only apply to real estate of course but to many other businesses as… Continue reading The Psychology of Pricing: It’s More Than Just Real Estate