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What Is The Role Of A Coach?

I’m often asked “What is the role of a business coach?”

  • To provide objective assessment and observations that foster enhanced self-awareness and awareness of others.
  • To practice astute listening in order to garner a full understanding of the individual’s or team’s circumstances.
  • To act as a sounding board in support of possibility thinking and thoughtful planning and decision making.
  • To champion opportunities and potential, encourage stretch and challenge commensurate with personal strengths and aspirations.
  • To foster the shifts in thinking that reveal fresh perspectives, challenge blind spots in order to illuminate new possibilities, and support the creation of alternative scenarios.
  • To maintain professional boundaries in the coaching relationship, including confidentiality, and adhere to the coaching profession’s code of ethics.


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*Adapted from the International Coach Federation.