When Joe called for some small business advice for his solo-preneur business, he laid out a familiar story. A seasoned professional, Joe started his handyman business after the company he worked for suffered massive lay-offs. With his years of experience and handyman work in constant demand, he was sure he could go out on his… Continue reading Solopreneur Advice: Think BIG!
Category: Business
Delegation Skills: Being a Soloprenuer Doesn’t Mean You Do It All Yourself.
Sarah is a freelance writer. In addition to her writing projects, she also had to do the billing, marketing, website updating and business accounting. Sarah started her freelance writing business about five years ago, and worked on her own for the first three. As her business grew, she realized she needed help, so she hired… Continue reading Delegation Skills: Being a Soloprenuer Doesn’t Mean You Do It All Yourself.
It shouldn’t happen…
Emily, a talented graphic designer from the mid-west, meant well when she sat down to make a list of goals for her small firm last January. They seemed like just the right combination of stretch and achievability, and she had some good energy and excitement around them when she started work after her holiday break.… Continue reading It shouldn’t happen…
Is an overwhelming to do list preventing you from doing what matters?
Happy fall! Are the seasons changing in your neck of the woods? We’ve already started getting chilly, grey days here in NYC. The beautiful weather we’ve been having may sadly be over as we rapidly approach Halloween. My neighborhood is already decked out in spiderwebs, ghosts and goblins. And as our thoughts turn to tricks… Continue reading Is an overwhelming to do list preventing you from doing what matters?
Your ideal day
Julie, a partner in a small law firm, found herself in the office way past dinner time, again. Most evenings, when the phones finally quieted down, she’d reflect on her day, realize that she hadn’t accomplished enough and try to make up for it by staying late, even though she was a morning person by… Continue reading Your ideal day
Does time management seem out of reach?
If you run a small business or work for yourself, you may be overwhelmed by everything you have to do and wish that you could find an effective way to get more accomplished. I’m creating a free video training on time management and need your help! Can you answer just 4 short questions for me?… Continue reading Does time management seem out of reach?
What do you do with the (to do list) leftovers?
Often when cleaning up after dinner, I look at what’s leftover and wonder, are we really going to eat this? And sometimes I say yes, and we do, sometimes I just toss it, and other times I say yes and it just stays around, keeping the other forgotten leftovers company, til someone (usually me) gets… Continue reading What do you do with the (to do list) leftovers?
Stay focused on what’s most important to your business
Do you ever wonder where the day went? Jonathan, who ran a small design firm in Manhattan, asked himself this question just about everyday. On his commute to the office, he would make a note of the projects he would work on. But upon his arrival, a bit later than he hoped, the phone was… Continue reading Stay focused on what’s most important to your business
Dislike Selling? Focus On Emotional Marketing.
If you’re like many small business owners, you probably don’t like to sell. It makes you feel a bit cheap, kinda like the ubiquitous used car salesman depicted in movies. But as winning new clients is the lifeblood of any business, how can you be successful without having to employ all kinds of questionable sales… Continue reading Dislike Selling? Focus On Emotional Marketing.
Marketing Lessons From The 2012 Election
As we continue to read, reflect and discuss the 2012 election results, one thing becomes clear – that there are strong parallels between the mistakes made by the Republican party and the mistakes businesses often make when marketing their products/services. Not surprising, as a political campaign is really just one huge marketing effort. Here are… Continue reading Marketing Lessons From The 2012 Election