It’s always amazing to see the business cards that people come up with. Instead of taking advantage of an opportunity to get your marketing message out there, many business cards are so hokey, sleazy or generic that they do little to help. Seth Godin recently did a post about business cards mistakes which hit a… Continue reading Business Cards – Promotion or Turn-off?
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Heads up on “What Makes These Ads Good”
Michelle Golden of "Golden Practices" did a great post entitled "What Makes These Ads Good" about some recent ads she’s come across which really grabbed her. Michelle writes: "The first one reminds me of blogs that are written by professionals wanting to increase their business by providing useful information to people who buy what they… Continue reading Heads up on “What Makes These Ads Good”
A quick fix for business wisdom cravers
I happened upon a great post by Brand Autopsy’s John Moore which links to what he calls "Expresso Shots of Business Wisdom". In this first slideshow, John focuses on the "only three strategies that exist to drive sales" and makes it painfully simple: 1. Get new customers. 2. Get more customers to buy more, more… Continue reading A quick fix for business wisdom cravers
“Death of blogging” Revisited
Bob Bly did an interesting post yesterday about a new study by Forrester Research that "only 11% of IT decision-makers surveyed said blogging delivers substantial business value." Bob goes on to say: "That means nearly 9 out of 10 of those surveyed find little or no value in blogging. Does this new finding finally put… Continue reading “Death of blogging” Revisited
Actions speak louder than words
Some recent interactions with with a possible vendor and my ISP have reminded me of how much more important actions are than words. I wrote about the ISP in my recent post "7 Deadly Sins of Customer Service ". I was looking for a photographer to do some work for me, and found someone who… Continue reading Actions speak louder than words
7 Deadly Sins of Poor Customer Service
I’ve been an Earthlink customer for about 2 years. They, in combination with Time Warner Cable who actually services the cable for them, have the monopoly in my area of NYC. To be honest, I’d much rather use Cablevision, but I’m not in their "service area", so here I am. Over the past 6-8 months… Continue reading 7 Deadly Sins of Poor Customer Service
Cash flow, profitability and bookkeeping
Larry runs a marketing company in a suburb of Chicago. He’s had a lot of success over the past year, but you’d never know it from what was happening with his bank account. It seemed that whenever he sat down to write payroll checks or pay vendors he always came up short and often couldn’t… Continue reading Cash flow, profitability and bookkeeping
Coaching your boss
As you may know I’m a big fan of Michael Hyatt, Pres. and CEO of Nelson Publishing and his blog "From Where I Sit". His recent post entitled: "How To Coach Your Boss" really hits the nail on the head concerning relationships between employees and bosses. It’s not always or only the employee who needs… Continue reading Coaching your boss
The power of negative word of mouth
Thanks to Patrick J. Lamb for his post "Negative Word Of Mouth Is An Absolute Killer" which points us to an important customer service story on NPR this week. Patrick writes: "Great story on Monday’s All Things Considered on NPR about the ramifications of poor customer service. The key is that customers who have a… Continue reading The power of negative word of mouth
More on the importance of “radical” differentiation
I’ve written before about the importance of differentiating your company from the rest of the pack, a concept that has been refined by marketing gurus Seth Godin (The Purple Cow) and Marty Neumeier (Zag and the Brand Gap). I came across Marty’s wonderful graphic that says it all on Olivier Blanchard’s Brand Builder Blog, it… Continue reading More on the importance of “radical” differentiation