How Business Sanity Works

Running a business doesn't have to be a struggle. Susan Martin, business coach, will help you make running your business profitable, easy and fun.

How will you get sustainable results?

We'll begin by speaking to determine whether your needs and my style and services are a good fit. Consultations are conducted either on the phone or in person, so geographic location is not a concern. Schedule your FREE consultation now.

We'll pinpoint what's not working and why. We'll set goals and benchmarks for success. Then, we'll roll up our sleeves and work together to solve your problems, achieve your goals and gain control with these simple steps:

Create your personal game plan.
Enhance marketing and sales strategies.
Control business finances and increase profitability and income.
Improve time management and productivity.
Sharpen leadership, managerial and communication skills.
Develop and implement a plan for the future.
Create systems & procedures to manage growth.
Lessen business stress.
Increase vacations and time off.
Achieve your goals and stay on track.

At the heart of Business Sanity is a real life approach to running a business that works for YOU. Together we'll look at your specific concerns and challenges and the current industry environment. We'll look at the people involved in the business as well.

There's more to running a successful business than knowing how to make money or following certain systems or procedures. It involves a delicate balance of needs, goals and aspirations. It requires vision, planning and motivation and the ability to match tasks with those who have the talents, skills and desire to complete them. It's a process that helps take you out of the box and come up with solutions that work over the long term.

We'll analyze what isn't working and why. We'll look at things from different perspectives and explore new ways of thinking and being. To do this, you'll need to be committed to the process and to your future. Results won't be easily achieved unless you're willing to do the work and make the changes required to make it happen.

We'll identify needs and outline goals, along with the measurable results you desire. Then, break down each one into the concrete steps and actions needed to achieve them. After that, strategies are developed, tested and implemented.

As your coach, I provide ongoing guidance, support and accountability to ensure that the strategies and actions implemented achieve the desired results.

You will get an objective point of view, help to overcome blocks to success and to challenge any beliefs that are holding you back. Here are some of the results my clients can expect to achieve:

You'll transform your current marketing efforts into a compelling strategy that attracts the type of customers you want and projects you do best. You'll implement a marketing plan that brings in a consistent flow of business so you'll avoid the "feast or famine" cycle that so many businesses get stuck in. You'll attract more business and have to do less "selling".

You'll learn how to sharpen your selling skills, overcome resistance to sales and organize your effort so that prospects don't slip through your fingers. You'll develop a pipeline, understand how to qualify prospects, create a system for following through on leads and referrals, learn how and when to follow-up, create strategies for breaking into new companies and how to get past gatekeepers. As a result you'll close deals more easily and effectively.

You'll learn how to structure your time for maximum efficiency and reduce the feeling of overwhelm. You'll learn how to schedule time to get things done, cut down on interruptions, deal with communication overload, and set clear boundaries with co-workers and customers. You'll discover how to stop procrastinating and eliminate habits and patterns that are keeping you from being most effective. You'll develop goals and priorities, and a regular schedule which will help you stay on top of everything. As a result, you'll manage your time and get things done.

You'll understand how to motivate employees to do their best and learn effective methods of delegation. You'll learn how to attract employees who will do the right job, have an appropriate sense of urgency, and train them to help your business grow and thrive. As a result, you'll hire the right people and increase employee retention.

You'll view your business from a "big picture" prospective. It's hard to focus on what's "really" going on when you're in the middle of it. Once you learn how to get that fresh prospective, you'll find that you're able to make the decisions easily and be able to concentrate on what's most important.

You'll create a business vision and strategic plan to help you realize that vision. Every company needs a plan and a roadmap to help them get there. Once this is developed, it will be easier and faster to make your goals a reality.

You'll have more downtime, regular vacations and learn how to leave work at the office. You don't have to work all the time to be successful. Much more is accomplished when you can let go and make time and space to renew and refresh.

Values I won't compromise on:

In order to have true fulfillment, work must be an enriching and enjoyable experience. I help my clients get in touch with their values and incorporate meaningful changes to ensure that their work is fulfilling and joyful.

A business is not a charity. I work very closely with clients to increase business profitability and personal income.

Every human being deserves time off. That goes for management as well as employees. I help my clients learn how to run their businesses successfully and have a life.

My clients deserve excellent customer service. I respond to their needs promptly and thoroughly.

Flexibility is key. Each client brings a different set of situations, challenges and problems to the table. That's why I don't use "cookie cutter solutions". We will work together to design specific strategies that provide the lasting results each individual client needs.

What makes Business Sanity different?

There are lots of coaches and consultants out there. Why choose me? Because for 25 years, before I came to coaching, I ran my own profitable and successful companies. That's a difference you're not going to find anywhere else. Yes, I put in the time to get the proper coach training. Yes I have years of experience as a coach. But the actual hands on experience of running my own businesses, will give you the edge you're looking for.

Are you ready to find out if my services are a good fit for you and your organization? Contact me to setup a time to speak about business coaching and consulting.

Now that you have a better idea about the results you can expect and how I work with clients, read more about my coaching services.

Based in NYC, Susan Martin is a leading business coach and consultant.