Professional Services Marketing: Why “Build it and they shall come” doesn’t work

May 20, 2010

The vast majority of professionals I’ve come across have a “build it and they shall come” attitude. They think that if they do a good job, that they’ll generate enough word of mouth referrals to support their practices and will never have to worry about professional services marketing. But can professionals really thrive without marketing? [...]

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More on Facebook Privacy Violations

May 19, 2010

With over 400 million users and growing, facebook is cashing in big by changing the way your personal information is shared, and users are starting to revolt. In a recent post entitled “Facebook Privacy Controls, Marketing Opportunities or Internet Danger?“, I wrote about some of the opportunities and dangers presented by this mammoth social networking [...]

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5 Time Management Tools You Can Use Right Now To Get Things Done

May 18, 2010

If you run a small business or work for yourself, you know how hard it can be to get things done. When the buck stops with you, trying to manage it all can be overwhelming. One of the biggest time management mistakes you can make in your business – or in your life – is [...]

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Facebook Privacy Controls: Marketing Opportunities or Internet Dangers?

May 17, 2010

The internet is abuzz with the marketing opportunities that social networking offers. But as social networking has become an integral part of the way we communicate, not just for marketing purposes, but also among friends and family members; concerns about facebook privacy controls have been mounting. And for good reason. The site originally promoted itself [...]

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Senate Financial Reform Bill: Reduce Merchant Processing Fees

May 14, 2010

An article in the “You’re The Boss blog alerted me to an amendment to the Senate Financial Reform Bill proposed by Senator Durbin of Illinois “that would loosen the hold credit card networks such as Visa and Mastercard now have over merchants. Senate leaders are expected to bring the amendment up for a vote — [...]

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Marketing Professional Services: When Self Promotion Doesn’t Come Naturally

May 12, 2010

If you’re like many professionals, marketing professional services may make you a wee bit uncomfortable. You may feel as though self promotion is a sleazy activity, engaged in only by people trying to put something over on unsuspecting prospects. But marketing professional services is an important skill to cultivate if you want your business to [...]

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Hiring Good Employees: Why Performance Trumps All

May 11, 2010

Hiring good employees is yet another task that falls on the shoulders of the overwhelmed small business owner, who may be unprepared for and inexperienced in how to make the best possible hiring decisions. But making sound hiring decisions is critical to the success of a small business or professional practice, because resources are often [...]

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Business Motivation: Making things happen

May 6, 2010

One of the biggest challenges for small business owners is to keep the fire going, no matter what is going on. But sometimes things happen that lower the flame or even snuff it out completely. When the buck stops with you, it can be hard to keep your head in the right place and keep [...]

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Overcoming Procrastination: 7 Strategies to stop procrastinating and get things done

May 4, 2010

Did you ever feel that the whole day has gone by and you’ve accomplished little or nothing? Overcoming procrastination is a goal for many professionals who come to business coaching. Not surprising, since business owners and the self-employed are more likely to find themselves wasting time without the structure or discipline of a job, supervisor [...]

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Cash Flow: The Daily Stresses of Small Business Financial Management

May 3, 2010

I’ve often said that running a business requires juggling a lot of hats, many out of your field of expertise. Most small business owners have to broaden their scope and deal with sales, marketing, business planning and figure out how to handle employees and clients, all of which have their own unique and individual challenges. [...]

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